'It incorporates my personal style and expands that to include something for everyone. Speaking with the glossy, Beyonce revealed that she's 'excited for you to see the campaign for the first collection of this new partnership.' The visual features a fresh look at her stunning cover, which was shot by Queen & Slim director Melina Matsoukas, and gives a new look at her Ivy Park x adidas partnership. Beyonce shows off a happy smile in a behind-the-scenes video from her Elle magazine cover shoot.